Yellow Pages

Weekly Wrap Up - 9 May 2008

Friday, May 9th, 2008

Industry News:
WebVisible Software Platform Named 2008 Internet Product of the Year  by AeA
Targeted Advertising For Web Printouts: The ‘PrinterStitial’
Marchex Rises After Co. Beats Analysts’ 1Q Expectations
Google Gets Closer to a Mobile Future
Microsoft to Show New Search Tech This Month
Facebook Nabs Another Google Exec
Idearc Announces First Quarter 2008 Results
Microsoft Should Sideline Search, Focus on Strengths
Yellowbook Launches […]

Kelsey conference, Drilling Down on Local ’08 - Recaps

Wednesday, May 7th, 2008

The three day Kelsey conference, Drilling Down on Local ’08 was by most accounts a success.
Among the blogs commenting on the conference are Kate Kaye’s “Random Notes.”
Peter Krasilovsky’s comments, “Yahoo!’s Michael Yang at Kelsey Seattle: Verticals Front-and-Center,” excerpted from the advisory written for Kelsey Marketplace clients.
And Andrew Shotland’s blogs containing live updates from the event.
Kelsey […]

The Death of The Book Has Been Greatly Exaggerated

Friday, December 14th, 2007

I’m sure many of you have read the Bill Gates quote from earlier this year predicting that yellow page usage by people under 50 will drop to near zero over the next five years (you can read the interview here , the actual quote is about 3/4ths of the way down the page). Was […]

Ah, the Good Old Days

Tuesday, October 30th, 2007

Son, I remember the old days, when I would walk barefoot five miles in the snow to school, and “online” meant that you had someone available to answer the phone…
I don’t envy the challenges of the local business right now when it comes to advertising. In the old days, it was pretty easy - […]

A big deal for local

Monday, October 15th, 2007

Today we announced a new multi-year agreement with our friends at YELLOWPAGES.COM and AT&T in which we will continue to fulfill search marketing packages sold by their large sales forces across the United States.
Why is this a big deal? Because as local advertisers increasingly demand online advertising products, large local aggregators such as YELLOWPAGES.COM and […]

The Kelsey Group DDC Conference: How do you want your directory listings?

Tuesday, September 18th, 2007

Thoughts from Libby Waldo live at the Kelsey Directory Driven Commerce conference in Reston, VA:
Are you a part of ‘Generation Y’, where even email is too slow, that you have to communicate over SMS or YouTube? Or are you a Baby-Boomer who is online, but might still be inclined to pick up a traditional […]