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Hot off the Press - Our Inside Take on Local
By Matthew Berk | September 11, 2007
To help kick off the dialogue with a bang, today we released an industry report we call “Unlocking the Potential of the Local Internet”. In it we wanted to shelve the rhetoric and hyperbole and be thoughtful about both the real opportunities and the tough challenges of tapping the local market, from both sides of the consumer/advertiser coin. We wrote the paper because we believe we are at an inflection point in the evolution of the local space, and we wanted to snapshot the moment and project it forward. Have a read, start thinking locally, and let us know what you think!
Topics: Reports |


September 13th, 2007 at 12:31 pm
Just a note to say how much I enjoyed your report. We have been building and testing our local search solutions for Australia, which has been a very good learning curve, for us. We like those advert spend hockey stick predictions.
September 13th, 2007 at 2:34 pm
[…] Inc. (NASDAQ: MCHX) recently released an industry report titled “Unlocking the Potential of the local Internet“. In the report, Marchex points out that the local advertising market will be worth an […]
September 14th, 2007 at 8:30 am
[…] Mueller’s blog: Marchex, Inc. (NASDAQ: MCHX) recently released an industry report titled “Unlocking the Potential of the local Internet“. In the report, Marchex points out that the local advertising market will be worth an estimated […]