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Industry News: Tuesday, July 8, 2008
By Libby Waldo | July 8, 2008
Nielsen Reports on TV, Internet and Mobile Usage among Americans
Mobile matures
The 411 on Web 2.0 Marketing
Nielsen Reports on TV, Internet and Mobile Usage among Americans
Screen time of the average American continues to increase, with TV users watching more TV than ever before (127 hrs, 15 min per month), while also spending 9% more time using the internet (26 hrs, 26 min per month) than last year, according to the Nielsen Company.
Mobile matures
If you haven’t yet included mobile as part of your marketing mix, you’d better get started. Jacqui Boyd, online media director at Acceleration Media, explains.
For the past few years, mobile has been positioned as the next big thing in interactive marketing and advertising. In reality, however, global mobile ad spend is small compared to most other channels, although rapid growth is expected over the next few years.
The 411 on Web 2.0 Marketing
The American Marketing Association adopted the following new definition of marketing in October 2007:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing goes far beyond creating slick presentations and brochures. It’s about getting to know the customer and demonstrating value.
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