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MapQuest Still Owns 50% of Traffic to Maps
By Ryan Fritzky | February 20, 2008
Traffic to MapQuest has been declining over the last couple years, but amazingly they have retained a 50% market share. With Google and Yahoo! owning such a significant percentage of overall search traffic, one would think that they would have overtaken MapQuest by now. Additionally, Google, Yahoo!, and Microsoft have poured so much money into their maps experience. Not to mention, switching costs are next to nothing online. I guess brand affinity matters, even in mapping.
Topics: Maps |


