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Quick Questions – Ryan Fritzky – Product Marketing Manager
By David Sumner-Smith | June 16, 2008
Ryan was one of the drivers of the recent Marchex Adhere launch. Knowing how busy he is, I’ve asked him a few quick questions for today’s blog.
Why was the decision made to launch the combined product Marchex Adhere at this time?
The strategy behind launching Marchex Adhere was to make it easier for customers to take advantage of all of the great product work we have done over the last couple of years. Instead of buying pay-per-click search and local traffic from one company and site-specific targeting on premium publishers sites from another company, now our clients can get both from Marchex Adhere. Instead of having two points of contact, they have one.
We’ve always had a great story to tell with these products, but the old “cover” or “covers” so to speak were not helping.
What differentiates Marchex Adhere from other pay-per-click advertising channels?
- Exclusive access to more than 200 premium publishers, including BusinessWeek Online, PC World, and RealtyTrac.
- Pay-per-click local search traffic from OpenList, which has become one of the largest and fastest-growing local search networks with more than 30 million unique visitors each month, in addition to other local search sites including American Towns, Hello Metro, and MojoPages.
- You can target your pay-per-click ads by specific-site, category, and keyword.
Why is local so important to national brands?
92% of transactions driven by the Internet occur offline at local storefronts. This means national brands must leverage online channels that can help them drive consumers into local storefronts. Marchex Adhere allows advertisers to establish a national brand and at the same time reach consumers searching locally. That is where the present and future profits are.
Topics: Local Search, Local Advertisers, Web site, PPClick, Verticals, Content, Advertising, Uncategorized |