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See What People Are Saying About Marchex’s Local Report
By Ryan Fritzky | March 18, 2008
Instead of me telling you how informative and action packed this report is (disclaimer: i’m kinda biased), check out what other people are saying around the Web:
Mike Boland/The Kelsey Group- Local on Local: A New Report from Marchex
Greg Sterling - Marchex Offers a New White Paper on Local
Search Engine Watch - Marchex Shows How to Cash in on Local Search
Adotas - Marchex Spills the Beans on Local Ad Trends
BtoB magazine - National Advertisers Increasingly Turn to Local Online Ad Campaigns
BizReport - Marchex: Local Online Ads Continue to Rise
SimplyGeo - Marchex Releases Local Industry Trend Report, Excellent Read
WebProNews - Yellowpages.com Listings Dial in to Microsoft (reference Marchex report)
More to come………..
Topics: Local SEO, Forecasts, Local Advertisers, Local Search, Resources, Reports |



March 19th, 2008 at 11:27 am
Great report! In evaluating the future of UGR in local search, you rightly point to the importance of automated summary and aggregation. I would also emphasize the value of personal reviews from a user’s own circle of trust, something that social networking makes possible. Unlike buying a camera on Amazon, local decisions often involve dealing with people, which means a single review from a known entity can be even more important than a summary of sentiment from strangers.
March 20th, 2008 at 12:05 pm
Thank you Dan! Looking forward to watching digital ‘word of mouth’ evolve.