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The Number Matters: Just Ask the President

By Ryan Fritzky | December 7, 2007

We all know that beyond the storefront, the phone is the lifeblood of most local businesses. But as Ari Jacoby from VoiceStar recently told me, advertisers often make the mistake of placing the wrong phone number in their ads. One wrong digit can cause a serious headache for a small business, and even the President.

Bush gives out wrong hotline number

Topics: Call Tracking, Local Advertisers, PPCall |

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