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The Valuable Minutiae of Local Blogging
By Justin Carder | December 18, 2007
What does a national network of neigbhorhood blogs look like? Bill Day and Kirby Winfield have written here about the challenges and the value of local content and community. With Marchex’s MyZip.net trial, we are getting our first look at these forces in motion.
Here is a selection of recent posts from the MyZip neighborhood sites:
- A look inside the Beverly Hills public library from 90210.com
- Where to find one-of-a-kind gifts in Plymouth from 02360.net
- How the Portland’s Parkrose Heights post office is holding up during the holiday rush from 97220.net
- A celebration of West Reno’s Wells Avenue from 89509.net
- How to give back to the West Seattle community from 98126.net
At first blush, you might categorize these posts as banal or trivial. But look at this minutiae from the perspective of your own neighborhood. That dangerous intersection down the street might not warrant a mention in the newspaper but it is top of mind for you and your neighbors. Each post above is, indeed, about the minutiae of life in a MyZip neighborhood but each is also a piece of an evolving conversation and documentation of the world we live in. A neighborhood blog organizes this conversation and focuses on the details that don’t bubble up to higher levels and get buried in the noise of social networks. It is a conversation you can’t help but pay attention to and we’re excited to be helping it spread to neighborhoods across the country.
Need a neighborhood blog? Get more information about the network trial and sign-up for your own neighborhood blog at MyZip.net.
photo caption: Interior of the Beverly Hills Library from MyZip’s 90210.com blog
Topics: Blogging, Community, Content |
December 18th, 2007 at 2:07 pm
[…] Marchex writes about its trial of MyZip.net, a network of paid local bloggers. Here is a selection of recent posts from the MyZip […]
December 26th, 2007 at 11:53 am
Revenue on some of these blogs is amazing. Replicate this across Marchex zip codes (say just five hundred dollars per zip code) and that gets you to ~$21 million in revenue per month…
“It’s no longer unusual for blogs with just a couple thousand daily readers to earn nearly as many dollars a month.”
“About a third of BlogAds’ 1,500 sites earn between $200 and $2,000 a month”
http://news.yahoo.com/s/ap/20071226/ap_on_hi_te/business_of_life