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« Industry News - Wednesday, June 18 | Home | Industry News - June 26, 2008 »

Wothwhile Reading from Greg Sterling

By David Sumner-Smith | June 19, 2008

 

Greg Sterling has written a thought-provoking post: “We Need a New ‘Local’ Framework,” presented with some graphic illustrations.
Some excerpts to prompt you to click on the link:

Products, services, it doesn’t really matter; e-commerce is a fly on the posterior of an elephant. That “elephant” is the local market.

The Internet is fundamentally a research tool that helps people decide what to do and where to spend money — offline.

the ad infrastructure (and tracking) and advertisers themselves (be they large or small) haven’t caught up to consumers. The process hasn’t been “transparent” enough to everyone.

Topics: Local SEO, Local Advertisers, Advertising, Uncategorized |

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